Our local Minor League Baseball team here in South Bend, the Cubs, recently found out that their merchandise sales are in the top ten of the entirety of MiLB, which is made up of 160 teams. It wasn’t revealed where the South Bend Cubs merchandise ranked exactly, since league policy forbids giving out this information.
The South Bend Cubs have been through some changes in the last few years, after renaming themselves from the Silver Hawks when they joined up with the Chicago Cubs. The new affiliation, which went into effect in December, has no doubt had an impact on sales as fans rush to update their merchandise.
The Cubs have been part of the MiLB since 1988 and have won several league championships in the nearly three decades since then. In 2015, the South Bend Cubs received the 42nd John H. Johnson President’s Award for being the “most complete franchise,” meaning their attendance records and presence in their community helped stabilize the league and promote baseball. We hope to see the Cubs continue setting records for years to come!
All of us at Basney Honda near South Bend, IN are pretty big fans, and have some of our own Cubs gear!