Is your car fit for you? If it’s the 2015 Honda Fit, it is—at least, that’s what the new Fit ad campaign is trying to show. Honda recently launched a new integrated advertising campaign with themed “Fit for You” T.V. spots using comedian Nick Thune to highlight just how versatile the subcompact hatchback is.
Along with these commercials, the campaign will incorporate digital and social media aspect, while also featuring award-winning drummer Questlove as part of a multicultural campaign extension. Each part of the ad campaign highlights the Fit’s unbeatable space and innovative technological features, including standard Bluetooth HandsFreeLink, USB connectivity, auto on-off headlights, and a Multi-View Rearview Camera.
“The campaign takes a typical product demonstration and gives it an unexpected twist to show how the 2015 Honda Fit answers the needs of the customer in a very direct, yet humorous way,” said Jeff Conrad, Honda division senior vice president and general manager. “The campaign leverages the Fit’s unique combination of space and versatility plus innovative technology and class-leading fuel efficiency to clearly show that the 2015 Honda Fit is the leader of the subcompact class.”
Check out one of the new Honda fit videos below and then stop by Basney Honda today to take a test drive and to see if the Fit fits for you!