Honda is trying to capitalize on the nostalgia of childhood toys in a new Happy Honda Days campaign called “Throwback Toy Tunes.” The campaign takes the form of three videos, each featuring old toys—Gumby, He-Man, and G.I. Joe—singing holiday tunes. The campaign ultimately aims to donate $100,000 to charity.
“Honda is committed to being a company that society wants to exist. And we are dedicated to giving back and bringing joy to people’s lives,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “There is no better holiday gift than helping the efforts of the Pediatric Brain Tumor Foundation, Little League Urban Initiative and Children’s Hospital of Orange County and having some fun in social media while we’re at it.”
The three videos from Honda’s “Throwback Toy Tunes” are actually in competition against each other, and the one that gets the most views will bring in $50,000 for the charity it supports. Check out all the videos and support your favorite with multiple views and social media shares, than come see us at Basney Honda to check out the product line itself.