Honda’s Project Drive-In was created to prevent the decline of drive-in movie theaters across the United States, allowing the carmaker to donate both money and much needed equipment to drive-ins across the country. As the end of 35 mm film distribution has come to an end, Honda has used Project Drive-In to save as many drive-ins as possible, finally adding the tenth drive-in theater to the project’s ever-growing list—Brownsville Drive-In.
The Pennsylvania drive-in was recently chosen as the tenth recipient of the remaining funds from the Save the Drive-In Fund at Indiegogo, plus an additional $5,000 donation from vAuto, an AutoTrader Group company. With these donations, Brownsville will be able to purchase a new digital projector, allowing the drive-in to remain open even after 35 mm film is no longer developed. They are continuing to raise the rest of the funds to cover the cost of the digital projector here.
“Honda is proud to have been a part of this effort to help preserve a key part of American cinema and car culture,” said Alicia Jones manager of social media at American Honda Motor Co., Inc. “With drive-in season about to begin, the timing couldn’t be better for the Grindstone community to celebrate a small business where families can share the cinema experience together under the stars.”
Over two million votes at ProjectDriveIn.com decided the ten Project Drive-In winners. People from across the country were encouraged to share information about the project through social media, email or texts, and could even pledge to see one movie at their local drive-in.
So what are you waiting for? Be sure to stop by our local drive-in and contribute to the drive-in theater industry today!