The folks at Kelley Blue Book are experts in automotive trends. They see a lot of traffic on their website and through their interaction with potential buyers, they are able to gather lots of data.
For instance, in the Kelley Blue Book 2016 Brand Image Study, they put together information from over 12,000 shoppers. They sought data on stuff like brand loyalty, model familiarity and other factors that are significant to buyers.
When all of the data had been organized and analyzed, Honda emerged as the 2016 Best Value Brand. It’s an honor that the automaker is familiar with. After all, this is the fifth time that Honda has taken the cake.
Jeff Conrad, senior VP of American Honda, stated in a press release, “This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value.”
All of us at Basney Honda were so excited to see this news recently, and we just had to share it with you all. For all of you driving one of the many Honda models, what do you think about this? Tell us in the comments below and we will respond.